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No better way to market than in the flesh: Study

It’s good old face-to-face communication that is the best way to find new customers in the next 2-3 years.

A study by Regus, an outfit that provides flexible workplaces, says that 62 per cent of Indian companies believe it is the best business technique.

Regus surveyed 612 business leaders in India in its study, for which it interviewed over 16,000 senior business managers across the world. However, questioned on what had been the best way in the last 2-3 years, as many as 72 per cent of companies said face-to-face.

Sixty-one per cent of companies also predict the rising importance of business social media (47 per cent for the previous 2-3 years). The increasing importance of professional networking sites such as LinkedIn, BranchOut, Viadeo and Xing stands out in the research, also witnessed by increasing user volumes.

Fifty-nine per cent of Indian respondents said online advertising would be one of the best means to find new customers in the next three years, up from 49 per cent about the previous three years. Attending trade exhibitions (46 per cent) and public speaking at key events (34 per cent) are also seen as important tools for future customer recruitment.

Traditional advertising, direct marketing and telemarketing only gain a minority vote, and all are in decline. The research was unveiled as Regus announced the launch of BusinessLink, an online trading platform that allows hundreds of thousands of its customers worldwide to buy and sell products and services, and connect with other businesses using the network.

Source: http://www.thehindubusinessline.com/industry-and-economy/marketing/article2988296.ece?ref=wl_industry-and-economy