Blog Archives

No better way to market than in the flesh: Study

It’s good old face-to-face communication that is the best way to find new customers in the next 2-3 years.

A study by Regus, an outfit that provides flexible workplaces, says that 62 per cent of Indian companies believe it is the best business technique.

Regus surveyed 612 business leaders in India in its study, for which it interviewed over 16,000 senior business managers across the world. However, questioned on what had been the best way in the last 2-3 years, as many as 72 per cent of companies said face-to-face.

Sixty-one per cent of companies also predict the rising importance of business social media (47 per cent for the previous 2-3 years). The increasing importance of professional networking sites such as LinkedIn, BranchOut, Viadeo and Xing stands out in the research, also witnessed by increasing user volumes.

Fifty-nine per cent of Indian respondents said online advertising would be one of the best means to find new customers in the next three years, up from 49 per cent about the previous three years. Attending trade exhibitions (46 per cent) and public speaking at key events (34 per cent) are also seen as important tools for future customer recruitment.

Traditional advertising, direct marketing and telemarketing only gain a minority vote, and all are in decline. The research was unveiled as Regus announced the launch of BusinessLink, an online trading platform that allows hundreds of thousands of its customers worldwide to buy and sell products and services, and connect with other businesses using the network.

Source: http://www.thehindubusinessline.com/industry-and-economy/marketing/article2988296.ece?ref=wl_industry-and-economy

Less than 30% firms will block social networking sites by ’14: Study

Although various global corporate houses and Indian firms have placed checks to prevent employees from logging into social networking sites, the number of organisations effecting such restriction is rapidly declining, a recent study conducted by Gartner has found.

 

According to data from the global technology research firm, less than 30% of large organisations will block

employee access to social media sites by 2014 against

50% in 2010.

The number of organisations blocking access to all social media is dropping by around 10% a year, the data further suggested.

In addition to security threats, reduced productivity has often been held responsible for the introduction of restrictions on sites such as Facebook, and LinkedIn during work hours.

However, the increased use of personal devices has made it difficult for organisations to monitor social networking habits of employees. “Even in those organisations that block all access to social media, the blocks tend not to be complete,” said Andrew Walls, research vice-president at Gartner.

“Certain departments and processes, such as marketing, require access to external social media, and employees can circumvent blocks by using devices such as smartphones,” he added.

The Gartner report suggested that while there is an element of risk attached to freeing up social networking usage in office, there is an upside too.

Social media environments include mechanisms to collect, process, share and store a more complete range of identity data than do corporate ‘identity and access management‘ (IAM) systems.

The usage of these sites could enable a more comprehensive view of employees – one that extends beyond the bounds of organisations.

“For IAM managers, this is both a threat and an opportunity. Identity data and social media platforms can expose organisations and users to a wide variety of security threats, but organisations can also use this identity data to improve support for their own IAM practices and the ambitions of business stakeholders,” Gartner said in a statement.

Source: http://www.financialexpress.com/news/less-than-30-firms-will-block-social-networking-sites-by-14-study/920936/0