Category Archives: News Updates

The Hindu : Sci-Tech / Internet : Google feature can make your photo appear along with links on Google search results

The Hindu : Sci-Tech / Internet : Google feature can make your photo appear along with links on Google search results.

Advertisements

Business Line : Features / eWorld : “We spend a lot of time being proactive”

Business Line : Features / eWorld : “We spend a lot of time being proactive”.

Digital advertising in India is expected to become Rs 3,535 crore industry by year end

Digital advertising in India is expected to become Rs 3,535 crore industry by year end.

Social media reacts to Google Drive – Hindustan Times

Social media reacts to Google Drive – Hindustan Times.

How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC]

How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC].

Facebook buying photo-share app Instagram for $1 billion

Instagram - 8

Instagram - 8 (Photo credit: BrentOzar)

Facebook is spending $1 billion to buy the photo-sharing company Instagram in the social network’s largest acquisition ever.

On the surface, that’s a huge sum for a tiny start-up that has a handful of employees and no way to make money.

But the lack of a business model rarely dampens excitement about hot tech upshots these days. As Facebook has shown, itself without ads or revenue in its early days, money goes where the users are.

Instagram lets people share photos they snap with their mobile devices. The app has filters that can make photos look as if they’ve been taken in the 1970s or on Polaroid cameras. Its users take photos of everything from their breakfast egg sandwiches to sunsets to the smiling faces of their girlfriends.

In a little more than a year, Instagram attracted a loyal and loving user base of more than 30 million people. Apple picked it as the iPhone App of the Year in 2011.

Instagram’s fans, brand recognition and its potential are difficult to put a price tag on. Yet Facebook has and can afford it. The company is preparing for an initial public offering of stock that could value it at as much as $100 billion in a few weeks. What’s $1 billion? A drop in the bucket, really.

“Facebook after this IPO is going to be in a position to be predatory. They can make sure no one steps in their way and buy anyone who gets in their way,” said Wedbush analyst Michael Pachter, who follows social media.

Buying Instagram, he added, not only eliminates a rival but gives Facebook the technology “that is gaining crazy traction.”

Facebook is paying cash and stock for San Francisco-based Instagram and hiring its dozen or so employees. The deal is expected to close by the end of June.

It’s a windfall not just for Instagram’s employees, but the venture capital firms backing the company. Last week, Sequoia Capital led an investment round that valued Instagram at $500 million, according to a person familiar with the matter.

Going by the $1 billion price tag, Facebook is paying about $33 for each Instagram user. That’s a fraction of the $118 that Facebook investors will be paying per Facebook user if the company gets its expected $100 billion valuation after going public. By that math, Mr. Pachter said, $1 billon “doesn’t sound crazy.”

Getting Instagram is a big win for Facebook as it works to harness people’s growing obsession with their mobile devices and sharing every moment of their life. The company’s own mobile application is not as easy to use as Instagram, and sharing photos can be downright clunky. Facebook’s way, noted Mr. Pachter, has always been to buy technology if it’s better than what it can build on its own.

Facebook, which is based in Menlo Park, California, said it plans to keep Instagram running independently. That’s a departure from its tendency to buy small start-ups and integrate the technology or shut them down altogether just so it can hire talented engineers and developers.

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users,” CEO Mark Zuckerberg wrote on his Facebook page on Monday announcing the deal. “We don’t plan on doing many more of these, if any at all.”

“We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience,” Mr. Zuckerberg said.

Source: http://www.thehindu.com/sci-tech/internet/article3299305.ece

IPL teams’ rivalry spills over Facebook, Twitter

Chennai Super Kings

Chennai Super Kings (Photo credit: Wikipedia)

The rivalry between IPL teams is spilling over to the social media platform ahead of the season five of the T20 league as they intensify campaigns to drum up support of fans through sites like Facebook and Twitter.

With the social networking sites providing the opportunity to fans to interact with their star players, teams like Delhi DaredevilsMumbai Indians and Chennai Super Kings are leaving no stone unturned to exploit the opportunity to add more supporters.

“Social media is one of the most important tools and an integral part of any team to reach out to the fans now. We have been stagnant for the past four years but this year we have really activated it,” Delhi Daredevils Head of Marketing and Commercial Hemant Dua told PTI.

He said from just about 30,000 fans on Facebook for the past four years, Delhi Daredevils has increased it to 2,30,000 in the last few months.

“We have been holding a lot of contests for the fans, like designing the mascot for the team, and it has helped,” Dua said, adding this year three fans will be selected through a contest to travel with the team to report on the team’s off-field activities.

Similarly, Chennai Super Kings has touched over seven lakh followers on its Facebook page over the past two months from just 40,000 earlier following intensified campaign to utilise the social media platform

“What we have done is assign different roles to different sites. For instance we are using Twitterfor news related to the team, while Facebook has been used as platform for interaction.

Also we are using different activities involving fans, including contests,” India Cements general Manager Marketing Chandrabhan said. India Cements own the Chennai Super Kings. Likewise, Mumbai Indians has also kicked off ‘Players Become Friends’ campaign designed to increase the interaction between the players and the fans in the digital space.

“This year our focus is completely on digital media. We will be having a new TV commercial and ground promotions for IPL 5 but the main thrust is to capitalise on the social platform to reach out to Mumbai Indians fans and make them feel as an integral part of the team,” a Mumbai Indian spokesperson said.

Mumbai Indians have nearly 2.5 million followers on Facebook fan page ‘MI Paltan’, he said, adding the aim of the campaign is to encourage them engaging with the players rather than being mere spectators.

The team is also using personalised video messages from Mumbai Indians players, includingSachin Tendulkar and Harbhajan Singh, as part of the ‘Players Become Friends’ social media campaign that will carried out on out-of-home and radio along with TV, he added.

While the teams are reluctant to share their spendings on the social media campaigns, Dua of Delhi Daredevils said:”Our spending on digital media has definitely increased, to almost double but it is all about spending judiciously and trying to make the right connect with the fans.”

Source: http://timesofindia.indiatimes.com/tech/social-media/IPL-teams-rivalry-spills-over-Facebook-Twitter/articleshow/12327790.cms

India’s Internet economy growth second fastest among G20 countries

The Indian Internet economy contributed Rs. 3.2 trillion to the overall economy in 2010, representing 4.1 per cent of GDP, and is projected to rise to Rs.10.8 trillion by 2016, according to a report in The Boston Consulting Group’s (BCG) Connected World series.

It found that by 2016 the total size of the G-20 Internet economy will be $4.2 trillion, equivalent to 5.3 per cent of GDP, up from $2.3 trillion or 4.1 per cent in 2010.

‘The $4.2 Trillion Opportunity: The Internet Economy in the G-20’ finds that if the Internet were a sector, it would be the eighth largest in India – larger than mining and utilities. It is driven especially by exports of IT services. The net exports make up 59 per cent of the Indian Internet economy, while consumption is only 20 per cent.

India’s Internet economy growth rate of 23.0 per cent places it as the second fastest across the G-20 and ahead of many other developing nations in the G-20, which are growing at an average of 17.8 per cent. Projected growth rates elsewhere are: Argentina (24.3 per cent), Russia (8.3 per cent) and Mexico (15.6 per cent). In 2010 developed markets contributed 76 per cent of the G-20’s Internet economy; by 2016 that will fall to 66 per cent.

Consumption is the principal driver of Internet GDP in most countries, typically representing more than 50 per cent of the total in 2010. It will remain the largest single driver through 2016. China and India stand out for their enormous Internet related exports- China in goods, India in services – which propel their Internet-economy rankings toward the top of the chart,” said Arvind Subramanian, a Mumbai-based BCG Partner. He further added, “In emerging countries like India, social media are fast becoming the internet medium and mobile the access medium of choice.”

The $4.2 Trillion opportunity builds on three years of research conducted by BCG and is the most comprehensive report published on the impact of the Internet globally. This study is the first to examine the Internet’s economic impact across so much of the world’s economy – 90 per cent of global GDP – and highlights how this increases as mobile devices and social networks become more prevalent.

Commenting on the report, Rajan Anandan, Managing Director, Google India, said, “India is seeing one of the fastest rates of Internet adoption across the globe. It is up to all of us- users, businesses and the government-to leverage the potential of the Internet to deliver value and wealth. We see emerging opportunities for innovation in areas like mobile, e-commerce and cloud and are committed to growing the market by offering more locally relevant services.”

Online Commerce

In 2010, the share of total retail carried out online in India was only 0.9 per cent but is projected to reach 4.5 per cent by 2016. What’s more, the Internet influences only an additional 0.8 per cent of total retail from connected consumers researching online and purchasing offline (‘ROPO’). These numbers compare to 3.1 per cent for online sales and 4.0 per cent for ROPO in Brazil, 1.7 per cent and 4.8 per cent in Russia, and 5.0 per cent and 9.6 per cent in the U.S.

Consumer Value

Consumers are the big winners of the Internet economy and BCG’s study highlights just how essential it has become to everyday life and the value which consumers attach to it. Asked how much they would have to be paid to live without Internet access, Indian respondents said an average of Rs. 21,436 per year, or 2.8 times what they pay for access and services. When asked whether they would forgo showering for a year in order to keep Internet access, 36 per cent of Indian online consumers said they would; 64 per cent said they would forgo chocolate; 63 per cent coffee; and 70 per cent would give up alcohol.

Small Medium Enterprises (SMEs) – The Growth Engines of the Economy

The report highlights the extent to which the Internet is driving growth in businesses across the G-20. Drawn from the most comprehensive survey of its kind of SMEs around the world, the BCG report finds that “High web” companies in India – ones that use the Internet for marketing, sales and interactions with customers and suppliers – grew their revenues 19 percent over the past three years, compared to only 13 percent for those who made low or no use of the Internet.

Source: http://www.thehindu.com/sci-tech/internet/article3013087.ece

No better way to market than in the flesh: Study

It’s good old face-to-face communication that is the best way to find new customers in the next 2-3 years.

A study by Regus, an outfit that provides flexible workplaces, says that 62 per cent of Indian companies believe it is the best business technique.

Regus surveyed 612 business leaders in India in its study, for which it interviewed over 16,000 senior business managers across the world. However, questioned on what had been the best way in the last 2-3 years, as many as 72 per cent of companies said face-to-face.

Sixty-one per cent of companies also predict the rising importance of business social media (47 per cent for the previous 2-3 years). The increasing importance of professional networking sites such as LinkedIn, BranchOut, Viadeo and Xing stands out in the research, also witnessed by increasing user volumes.

Fifty-nine per cent of Indian respondents said online advertising would be one of the best means to find new customers in the next three years, up from 49 per cent about the previous three years. Attending trade exhibitions (46 per cent) and public speaking at key events (34 per cent) are also seen as important tools for future customer recruitment.

Traditional advertising, direct marketing and telemarketing only gain a minority vote, and all are in decline. The research was unveiled as Regus announced the launch of BusinessLink, an online trading platform that allows hundreds of thousands of its customers worldwide to buy and sell products and services, and connect with other businesses using the network.

Source: http://www.thehindubusinessline.com/industry-and-economy/marketing/article2988296.ece?ref=wl_industry-and-economy

Ahead of season five, IPL teams bank on social media to lure fans

2010 Indian Premier League

Image via Wikipedia

Flagging interest in cricket following India’s elimination from the One-day triangular series in Australia this month is prompting the Indian Premier League (IPL) team owners to leave nothing to chance.

They expect to increase spending on advertising by 10-15% for the new season—which begins on 4 April—compared with the last season, and have also started advertising campaigns by reaching out to fans directly through social media, roadshows and contests involving fans’ participation.

The Mumbai Indians has some of its star players Sachin Tendulkar, Harbhajan Singh and Rohit Sharma reaching out to the team’s 2.5 million fans by doing personalized videos this year. The team is sending fans on the team’s Facebook page 30-second video clips in which each cricketer personally addresses each fan and shares personal information while thanking them for their support. The campaign, called “Players Become Friends”, will be supported by radio and television with the social/digital medium anchoring it.

“The team (Mumbai Indians) has such a fantastic fan base and we wanted to get closer to them and build a one-on-one relationship instead of doing heavy television advertising,” said Piyush Pandey, executive chairman and creative director, South Asia, at Ogilvy and Mather, the agency behind the campaign.

In the third edition of IPL, Mumbai Indians got about Rs.55 crore in sponsorship, and expects that to double this year, according to a person with direct knowledge of the development, who did not want to be identified.

The Delhi Daredevils team is planning something similar to Mumbai Indians, using social media to organize “banter” between fans and cricketers.

Social media is not cheap,” said Hemant Dua, GMR sports head (marketing). “You either spend a lot of money or use it intelligently. We are trying to integrate both,” he said, adding that the team will spend significantly more on advertising this year.

Rajasthan Royals is teaming up with Empire Spices to take its brand to the “interiors of Rajasthan and Maharashtra” because typically, its campaign tends to focus on more urban audiences, according to chief executive Raghu Iyer. He added that the team will push for more interaction between fans and captain Rahul Dravid through social networking as part of its advertising spend, which will be 10-15% higher this season.

Dravid, who announced his retirement from domestic and international cricket on Friday, will play this IPL season.

On average, each IPL team spends between $1 million and $1.5 million on promotions and brand building, said Reddy, who expects revenue from local sponsorships and tie-ups to increase 10-15%.

According to PricewaterhouseCoopers India, the fourth edition of IPL, in 2011, had advertisement revenue of approximately Rs.1,000 crore. But with India’s cricketing fortunes slumping recently, “teams will look at (additionally) consolidating and connecting with their fan base through promotions”, said Timmy Khandari, executive director and leader entertainment and media at PricewaterhouseCoopers India, while explaining that a shift towards social media is natural.

Chennai Super Kings started a campaign earlier this year through social media to invite fans to name the team mascot. This was done mostly through the team’s Facebook page and on radio. “There is no dramatic change in how we approach the medium,” said Rakesh Singh, joint president (marketing), India Cements Ltd, which owns the team. “But it makes a lot of sense to be active on social networks. We are, for instance, the second most followed team on Twitter after Kolkata Knight Riders.”

Deccan Chargers, too, is taking to roadshows as it tries to connect with a broader base of fans across Visakhapatnam, Orissa and Hyderabad. “Our focus will be on creating a direct connect across our three home grounds,” said Venkat Reddy, chief operating officer, Deccan Chargers.

Many team strategists believe advertising on national television is too expensive and lacks the kind of focus that can be achieved through print, outdoor and social media.

But social media spending will supplement other forms of advertising and not replace them, according to analysts. “Social media will be an additional spend over and above the usual promotional activities. It is an engagement medium and can’t be a replacement for other mediums,” said Jehil Thakkar, executive director, media and entertainment, at consulting firm KPMG India Pvt. Ltd.

Source: http://www.livemint.com/2012/03/11211723/Ahead-of-season-five-IPL-team.html?atype=tp