With over 13 years of experience in the communications filed, Vikram Kharvi’s successful career is characterized by his passionate interest in technology, media, and emerging forms of communication. He is currently exploring the intersection of paid and earned media as the Head of Marketing Communications function at Tata Housing Development Company Limited, a TATA Group Company, headquartered in Mumbai. His role is to help the company integrate PR and digital media in it’s global marketing, corporate and business efforts.
Prior to joining Tata Housing, Vikram has held senior positions at Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly magazine – Shipping Today for over 7 years.
Vikram enjoys wide industry recognition as an expert on the intersection of emerging media technologies and public relations. He has managed corporate, crisis and product PR and has actively interacted with almost every type of media. Vikram has worked for array of industries and business sectors such as Technology, Education, Real Estate & Infrastructure, Shipping & Logistics, Finance, Media & Marketing etc. He has counselled at the highest levels as well as sorted things out at street level for top brands including Aptech, 3i Infotech, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more.
Vikram writes extensively on marketing, branding, marketing communications, social media and PR. He also explores these topics on his personal blog Vikypedia.in, his various online presence and by contributing to various other news portals & print media. Vikram has been blogging since 2004 and most notably has founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars.
Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. His interests include his family, photography, travelling, of course, blogging.
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