IPL teams’ rivalry spills over Facebook, Twitter

Chennai Super Kings

Chennai Super Kings (Photo credit: Wikipedia)

The rivalry between IPL teams is spilling over to the social media platform ahead of the season five of the T20 league as they intensify campaigns to drum up support of fans through sites like Facebook and Twitter.

With the social networking sites providing the opportunity to fans to interact with their star players, teams like Delhi DaredevilsMumbai Indians and Chennai Super Kings are leaving no stone unturned to exploit the opportunity to add more supporters.

“Social media is one of the most important tools and an integral part of any team to reach out to the fans now. We have been stagnant for the past four years but this year we have really activated it,” Delhi Daredevils Head of Marketing and Commercial Hemant Dua told PTI.

He said from just about 30,000 fans on Facebook for the past four years, Delhi Daredevils has increased it to 2,30,000 in the last few months.

“We have been holding a lot of contests for the fans, like designing the mascot for the team, and it has helped,” Dua said, adding this year three fans will be selected through a contest to travel with the team to report on the team’s off-field activities.

Similarly, Chennai Super Kings has touched over seven lakh followers on its Facebook page over the past two months from just 40,000 earlier following intensified campaign to utilise the social media platform

“What we have done is assign different roles to different sites. For instance we are using Twitterfor news related to the team, while Facebook has been used as platform for interaction.

Also we are using different activities involving fans, including contests,” India Cements general Manager Marketing Chandrabhan said. India Cements own the Chennai Super Kings. Likewise, Mumbai Indians has also kicked off ‘Players Become Friends’ campaign designed to increase the interaction between the players and the fans in the digital space.

“This year our focus is completely on digital media. We will be having a new TV commercial and ground promotions for IPL 5 but the main thrust is to capitalise on the social platform to reach out to Mumbai Indians fans and make them feel as an integral part of the team,” a Mumbai Indian spokesperson said.

Mumbai Indians have nearly 2.5 million followers on Facebook fan page ‘MI Paltan’, he said, adding the aim of the campaign is to encourage them engaging with the players rather than being mere spectators.

The team is also using personalised video messages from Mumbai Indians players, includingSachin Tendulkar and Harbhajan Singh, as part of the ‘Players Become Friends’ social media campaign that will carried out on out-of-home and radio along with TV, he added.

While the teams are reluctant to share their spendings on the social media campaigns, Dua of Delhi Daredevils said:”Our spending on digital media has definitely increased, to almost double but it is all about spending judiciously and trying to make the right connect with the fans.”

Source: http://timesofindia.indiatimes.com/tech/social-media/IPL-teams-rivalry-spills-over-Facebook-Twitter/articleshow/12327790.cms

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Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr .vikram@gmail.com or on social hubs like About.me, Twitter, Facebook and LinkedIn.

Posted on March 20, 2012, in Digital Marketing, News Updates and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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