India’s Internet economy growth second fastest among G20 countries
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The Indian Internet economy contributed Rs. 3.2 trillion to the overall economy in 2010, representing 4.1 per cent of GDP, and is projected to rise to Rs.10.8 trillion by 2016, according to a report in The Boston Consulting Group’s (BCG) Connected World series.
It found that by 2016 the total size of the G-20 Internet economy will be $4.2 trillion, equivalent to 5.3 per cent of GDP, up from $2.3 trillion or 4.1 per cent in 2010.
‘The $4.2 Trillion Opportunity: The Internet Economy in the G-20’ finds that if the Internet were a sector, it would be the eighth largest in India – larger than mining and utilities. It is driven especially by exports of IT services. The net exports make up 59 per cent of the Indian Internet economy, while consumption is only 20 per cent.
India’s Internet economy growth rate of 23.0 per cent places it as the second fastest across the G-20 and ahead of many other developing nations in the G-20, which are growing at an average of 17.8 per cent. Projected growth rates elsewhere are: Argentina (24.3 per cent), Russia (8.3 per cent) and Mexico (15.6 per cent). In 2010 developed markets contributed 76 per cent of the G-20’s Internet economy; by 2016 that will fall to 66 per cent.
Consumption is the principal driver of Internet GDP in most countries, typically representing more than 50 per cent of the total in 2010. It will remain the largest single driver through 2016. China and India stand out for their enormous Internet related exports- China in goods, India in services – which propel their Internet-economy rankings toward the top of the chart,” said Arvind Subramanian, a Mumbai-based BCG Partner. He further added, “In emerging countries like India, social media are fast becoming the internet medium and mobile the access medium of choice.”
The $4.2 Trillion opportunity builds on three years of research conducted by BCG and is the most comprehensive report published on the impact of the Internet globally. This study is the first to examine the Internet’s economic impact across so much of the world’s economy – 90 per cent of global GDP – and highlights how this increases as mobile devices and social networks become more prevalent.
Commenting on the report, Rajan Anandan, Managing Director, Google India, said, “India is seeing one of the fastest rates of Internet adoption across the globe. It is up to all of us- users, businesses and the government-to leverage the potential of the Internet to deliver value and wealth. We see emerging opportunities for innovation in areas like mobile, e-commerce and cloud and are committed to growing the market by offering more locally relevant services.”
In 2010, the share of total retail carried out online in India was only 0.9 per cent but is projected to reach 4.5 per cent by 2016. What’s more, the Internet influences only an additional 0.8 per cent of total retail from connected consumers researching online and purchasing offline (‘ROPO’). These numbers compare to 3.1 per cent for online sales and 4.0 per cent for ROPO in Brazil, 1.7 per cent and 4.8 per cent in Russia, and 5.0 per cent and 9.6 per cent in the U.S.
Consumers are the big winners of the Internet economy and BCG’s study highlights just how essential it has become to everyday life and the value which consumers attach to it. Asked how much they would have to be paid to live without Internet access, Indian respondents said an average of Rs. 21,436 per year, or 2.8 times what they pay for access and services. When asked whether they would forgo showering for a year in order to keep Internet access, 36 per cent of Indian online consumers said they would; 64 per cent said they would forgo chocolate; 63 per cent coffee; and 70 per cent would give up alcohol.
Small Medium Enterprises (SMEs) – The Growth Engines of the Economy
The report highlights the extent to which the Internet is driving growth in businesses across the G-20. Drawn from the most comprehensive survey of its kind of SMEs around the world, the BCG report finds that “High web” companies in India – ones that use the Internet for marketing, sales and interactions with customers and suppliers – grew their revenues 19 percent over the past three years, compared to only 13 percent for those who made low or no use of the Internet.
About AdminVikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr .firstname.lastname@example.org or on social hubs like About.me, Twitter, Facebook and LinkedIn.
Posted on March 20, 2012, in News Updates, Social Media Trends and tagged Bacillus Calmette-Guérin, Boston Consulting Group, GDP, Gross domestic product, Internet economy. Bookmark the permalink. Leave a comment.