No better way to market than in the flesh: Study

It’s good old face-to-face communication that is the best way to find new customers in the next 2-3 years.

A study by Regus, an outfit that provides flexible workplaces, says that 62 per cent of Indian companies believe it is the best business technique.

Regus surveyed 612 business leaders in India in its study, for which it interviewed over 16,000 senior business managers across the world. However, questioned on what had been the best way in the last 2-3 years, as many as 72 per cent of companies said face-to-face.

Sixty-one per cent of companies also predict the rising importance of business social media (47 per cent for the previous 2-3 years). The increasing importance of professional networking sites such as LinkedIn, BranchOut, Viadeo and Xing stands out in the research, also witnessed by increasing user volumes.

Fifty-nine per cent of Indian respondents said online advertising would be one of the best means to find new customers in the next three years, up from 49 per cent about the previous three years. Attending trade exhibitions (46 per cent) and public speaking at key events (34 per cent) are also seen as important tools for future customer recruitment.

Traditional advertising, direct marketing and telemarketing only gain a minority vote, and all are in decline. The research was unveiled as Regus announced the launch of BusinessLink, an online trading platform that allows hundreds of thousands of its customers worldwide to buy and sell products and services, and connect with other businesses using the network.

Source: http://www.thehindubusinessline.com/industry-and-economy/marketing/article2988296.ece?ref=wl_industry-and-economy

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About Admin

Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr .vikram@gmail.com or on social hubs like About.me, Twitter, Facebook and LinkedIn.

Posted on March 13, 2012, in Digital Marketing, News Updates, Social Media Trends and tagged , , , . Bookmark the permalink. Leave a comment.

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