Less than 30% firms will block social networking sites by ’14: Study

Although various global corporate houses and Indian firms have placed checks to prevent employees from logging into social networking sites, the number of organisations effecting such restriction is rapidly declining, a recent study conducted by Gartner has found.

 

According to data from the global technology research firm, less than 30% of large organisations will block

employee access to social media sites by 2014 against

50% in 2010.

The number of organisations blocking access to all social media is dropping by around 10% a year, the data further suggested.

In addition to security threats, reduced productivity has often been held responsible for the introduction of restrictions on sites such as Facebook, and LinkedIn during work hours.

However, the increased use of personal devices has made it difficult for organisations to monitor social networking habits of employees. “Even in those organisations that block all access to social media, the blocks tend not to be complete,” said Andrew Walls, research vice-president at Gartner.

“Certain departments and processes, such as marketing, require access to external social media, and employees can circumvent blocks by using devices such as smartphones,” he added.

The Gartner report suggested that while there is an element of risk attached to freeing up social networking usage in office, there is an upside too.

Social media environments include mechanisms to collect, process, share and store a more complete range of identity data than do corporate ‘identity and access management‘ (IAM) systems.

The usage of these sites could enable a more comprehensive view of employees – one that extends beyond the bounds of organisations.

“For IAM managers, this is both a threat and an opportunity. Identity data and social media platforms can expose organisations and users to a wide variety of security threats, but organisations can also use this identity data to improve support for their own IAM practices and the ambitions of business stakeholders,” Gartner said in a statement.

Source: http://www.financialexpress.com/news/less-than-30-firms-will-block-social-networking-sites-by-14-study/920936/0

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About Admin

Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr .vikram@gmail.com or on social hubs like About.me, Twitter, Facebook and LinkedIn.

Posted on March 12, 2012, in Social Media for Employees, Social Media Regulations and tagged , , , , , . Bookmark the permalink. Leave a comment.

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