Indian companies prefer face-to-face meetings over social networking

Social networking sites might be catching the public’s imagination but Indian companies still feel face-to-face meeting will be the most effective way to lure customers in the next two to three years, says a survey.

A study by global workspace provider Regus, conducted among over 600 senior business managers, has found that a majority of companies (62 per cent) in India believe face-to-face networking will be the most effective way to find new customers over the next two to three years.

Besides, an increasing number of Indian companies (61 per cent) also predicts social media as an effective business tool, compared to 47 per cent in previous three years.

“Face-to-face networking remains the top new business technique, despite a 10 per cent fall over the previous period … The rise and rise of business social media networks mean that today they are as essential a tool to finding new customers as face-to-face interaction,” Regus Global Director (Product and Business Development) Andre Sharpe noted.

However, the increasing importance of professional social networking sites such as BranchOut, Viadeo and Xing stands out in the research, also witnessed by increasing user volumes, with LinkedIn having reached more than 135 million members.

Interestingly, small businesses (65 per cent) believe that face-to-face networking will be key to recruiting customers over the next three years, compared to only 57 of large businesses.

Besides, 59 per cent of respondents also declare online advertising to be one of the top channels to find new customers in the next three years, up from 49 per cent in the previous three years.

Attending trade exhibitions (46 per cent) and public speaking at key events (34 per cent) are also regarded as significant tools for future customer recruitment, the survey noted.



About Admin

Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr or on social hubs like, Twitter, Facebook and LinkedIn.

Posted on March 12, 2012, in Social Media Trends and tagged , . Bookmark the permalink. Leave a comment.

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