Gartner urges social media to verify employees’ identity

Global IT consultancy Gartner today called up on the social media sites to provide a mechanism for “verifying the identity of employees, job candidates and customers”.

“Organisations should not ignore social media and social identity. We recommend that organisations ascertain how they currently use internal and external social media in both official and unofficial ways, and look for dissonance between identity and access management practices and identity needs, opportunities and risks of social media,” Gartner vice-president for research Andrew Walls said in a report.

“Organisations need to turn their attention to the impact of social media on identity and access management,” Gartner has also recommended organisations to ascertain how their employees use internal and external social media in “both official and unofficial ways,” instead of blocking access to such websites.

The report also expressed the hope that only less than 30 percent of large organisations will block their employees access to social media sites by 2014, compared to 50 percent in 2010.

According to Gartner, collection of identity data by public social media “on a massive scale,” enables improvements in “the production of identity intelligence.”

“This pushes identity and access management programmes to discover user profiles accessed by staff and to maintain capabilities for accessing external services in order to harvest identity data,” he said/

Such identity intelligence can be leveraged for identity and access management of employees, says the report. Gartner has also identified significant impact of social media on identity and access management.

“Employees who participate in online social media continually make judgements about the degree of trust they should place in the platforms and in other participants, and they adjust content, structure and vocabulary to match their risk assessments,” it said.

Source: http://articles.economictimes.indiatimes.com/2012-03-05/news/31124299_1_social-media-identity-gartner

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Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments. With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years. Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more. Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars. Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging. Vikram can be reached via email at pr .vikram@gmail.com or on social hubs like About.me, Twitter, Facebook and LinkedIn.

Posted on March 12, 2012, in Social Media for Employees and tagged , , , . Bookmark the permalink. Leave a comment.

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